We all know that learning is an essential part of childhood. Research has shown that the best way for children to learn is through playing. When their curiosity is stimulated through educational play, their minds will be actively engaged. In turn, this will support them in developing their cognitive abilities in the best way possible. However, the biggest challenge for parents is balancing between learning and playing, and finding the right level of game difficulty.

The reason ABC Games was founded was due to this exact issue. We are determined to create something which would help parents and children around the world to boost their learning through play. We began by conducting some research on primary school education and decided to focus on STEM (Science, Technology, Engineering, and Mathematics). The reasoning is that we believe that these disciplines will play a very integral part in the future, and yet, some of the basic concepts might be very hard to grasp for many children. 

What makes us different? At ABC Games, our game design is kid-centric. By involving kids in the design process, we put them at the center of all our projects. This is how we ensure that our games are always fun, as well as engaging. We make sure that all our games are just right - not too easy (they’re not going to learn anything and they’ll get bored!) yet not too challenging (they’ll be discouraged and give up). Our aim is simple - we want to revolutionize learning STEM through play in a very entertaining way!