The Story of Siddharth Auto Engineers Pvt Ltd started with one Sales Executive
and Service Engineer taken from the existing tractor business.
After selling 5 machines in 1985, making a mark of 1000 machines annually
today along with a staff of 45 Sales Executives, 250 Engineers and a Supporting
Staff of more than 80 has been an achievement all together.
The success story of SAE has a strong foundation of teamwork. The Sales,
Service, Spares, Accounts and the Office Staff work hand in hand. All victories
and failures are celebrated and shouldered jointly. Today, the SAE team consists
of 410 dedicated members to work hard at all the levels of the JCB franchise.
Landmarks :
SAE was the first dealer in India to complete the sales of 100th, 200th 400th
500th and 1000th JCB 3DX machines.
SAE has a reputation of innovating new ideas of marketing. The “Bring
Customers in Fold”, a new concept which SAE started in 2005 is now a standard
practice in JCB dealers all over India.
The ethos of the Siddharth Group is to make services available to the
customers at their doorsteps. To achieve this aim they have fourteen
branches located in strategic positions. Each branch offers Sales, Service
and Spares support and is equipped with jeeps, two wheelers, computers,
mobile phones, etc. The branches are manned by trained personnel.
In 1999 a state of the art workshop was started in Wagholi near Pune. It is a 8000
sq.ft. Complex housing a spare parts depot, workshop facility for JCB machines
and the Operator Training Centre.
In 2007, a new office cum workshop of 14000 sq. feet was constructed on the out
skirts of Pune near Khed Shivapur.
The company also a similar workshop at Solapur.
As on today the company has 15 offices all over the 9 districts.