SMEs already face insufficient human resources, limited budgets and a lack of marketing talent. However, with the advent of the cookieless era, the collection of consumer behavior through browsers will be seriously hindered. In the face of the new normal life after the epidemic, SMEs need to quickly change their business models, invest more effort in operating digital channels, and how to quickly and effectively connect customers, establish interactive and intimate relationships, provide better consumer experience and improve service quality, in order to promote performance conversion and boost return rate, will be the next survival challenge that every SME needs to face.

Yunfa Interactive Technology combines big data analysis and cloud computing to create a marketing automation platform based on business conversations on instant messaging software, combining semantic analysis, automated marketing, and advertising to provide a one-stop SaaS cloud solution to help enterprises effectively connect customers, establish interactive intimate relationships, improve customer service quality, boost return rate, and then explore the next business opportunity from continuous dialogue.