Job Description

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

The Web analytics team (under Client Analytics) partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Data Analyst 2 is responsible for conducting data analysis using Google Analytics and other tools in support of a variety of analytic solutions.

Why we are looking for you

You have experience in data analysis and like working with large sets of data
You enjoy taking ownership and accountability of work assigned
You understand the importance of your work to business
You like taking new challenges at work and are solution oriented

What You Will Enjoy In This Role

As a part of Epsilon Digital analytics team, you can be assured of your learnings via regular trainings on most recent and platforms (GA4/GTM, Adobe analytics/Adobe launch)
Open and transparent environment that values innovation and efficiency

What You Will Do

Create and quality review of tags via GTM/Adobe launch
Work on looker studio dashboards
Provide monthly performance reports with data driven and result oriented insights
Create and manage tags in Google Tag Manager
Collaborate with agency partners to maintain media tags in Google Tag Manger
QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly
Follow enterprise standards and best practices for Google Analytics tags and admin setup
Document and maintain tagging plans
Edit and maintain Looker Studio dashboards populated with data from Google Analytics
Collaborate with agency partners to create Google Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)
Advise on UTM tagging strategy
Proactively communicate with supervisor regarding workload and the status of assignments
Prepare reports (Word, Excel, PowerPoint) in support of deliverables
Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation
In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward.
Review KPIs and provide strategic recommendations for ongoing campaign and site improvements
Owner of data intensive spreadsheets and PowerPoint presentation

Qualifications

5-8 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital
Responsible for providing analysis, data mining, optimization and recommendations for client’s online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic search
Strong analytic and technical thought process and ability to interpret findings
Effective communicator via both written and verbal
Strong understanding of pulling data from the web analytics tools. Preferred Google Analytics
Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation
A basic understanding of statistical analysis and research methodologies
Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychology
A master’s degree in business administration, statistics, or any other related field is preferred but not required

Additional Information

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.