Senior Product Manager_M

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Nielsen

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Job Summary


Job Type
-

Seniority
Senior

Years of Experience
Information not provided

Tech Stacks
Analytics

Job Description

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.ย 


Nielsen Media is evolving audience and outcome measurement to provide the right level of coverage, granularity, frequency and recency at which decisions are being made. Nielsen Campaign Analytics focuses on brand and buyer outcomes measurement, and empowers advertisers, publishers and agencies with the intelligence they need to drive revenue, increase market share, and optimize their audiences and investments. We are looking for a skilled, technology savvy professional to join the team as a Sr. Product Manager of Nielsen Campaign Analytics and help build out the modernization and future proofing efforts in this converged TV landscape.ย In this role, you will collaborate with a team of product, engineering, data science, UX/UI and commercial leaders to: define new products and features, drive and architect automation processes, develop a strategic product roadmap, generate and maintain detailed requirements to ensure our products meet evolving client and industry needs, and grow Nielsenโ€™s business.


Responsibilities
  • Own and execute product ideation, inception, and discovery
  • Assist with the management of the product roadmap and backlog prioritization
  • Advocate for scalable solution design that supports end user needs and use cases
  • Write and refine requirements in support of the overall product roadmap for developers, data scientists, and UX/UI teams.
  • Adeptly manage expectations in line with the product roadmap and scope of releases
  • Effectively communicate product status and progress to leadership and key stakeholders
  • Regularly review the competitive landscape and organize client feedback for continuous product improvement
  • Cultivate engagement with end users for meaningful participation in discovery, user testing, evangelization, and adoption efforts
  • Assume responsibility as the subject matter expert on the product.
  • Collaborate with key stakeholders across: Tech/Ops/Engineering, Commercial/Sales, Product Marketing, Data Science, and external partners


Qualifications
  • Strong knowledge of the Digital and TV marketing / media industry and ad operations
  • Experience in planning, developing, and managing products, preferably in advertising, marketing, media or technology.
  • Experience with survey based solutions especially related to brand impact measurement
  • Demonstrated ability to drive product research and competitive analyses
  • Demonstrated ability to work with and manage both technical and non-technical teams, as well as external vendors
  • Ability to manage multiple projects in a fast-paced environment
  • Ability to manage and build relationships with clients and external parties to understand product features and requirements
  • Excellent communication skills and ability to coordinate work across geographically distributed teams



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