Marketing Web Developer

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Synacor

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Job Summary


Job Type
Permanent

Seniority
Junior

Years of Experience
At least 2 years

Tech Stacks
Photoshop WordPress Analytics PHP MySQL Linux CSS HTML

Job Description

We’re seeking a technical and creative marketing resource to support Zimbra’s digital marketing activities. This role is responsible for both inbound and outbound marketing campaign processes through two key areas – Web Development and Digital Marketing.

Specific Responsibilities

WEB DEVELOPMENT
  • Develop and maintain the front-end of websites and system portals
  • Build new and modify existing landing pages, email templates and web forms
  • Provide creative and interactive component to complement existing digital platforms and improve web user experience.
  • Collaborate with stakeholders to solve issues/bugs relating to the website, content management tool, web analytics, CRM and other marketing automation tools.
  • Create, maintain, and optimize all lead and data management processes and automated nurture campaigns.
  • Manage email lists, data file aggregation and uploads according to campaign requirements.
  • Knowledge in marketing automation tools integration (HubSpot/Salesforce)
  • Knowledge in responsive design and development

DIGITAL MARKETING
  • Develop and implement marketing strategies for various online channels that support the company’s targets. This includes SEO/SEM, email, content, social media and other online channel marketing.
  • Track metric reports and measure effectiveness of marketing efforts
  • Analyze traffic, marketing and conversion data to identify successful trends and business impact.
  • Develop insights to make recommendations on areas for optimization in lead generation
  • Work closely with internal stakeholders to plan and manage communications needs.
  • Develop and create engaging content

Requirements :

  • Bachelor's Degree (or equivalent), preferably in Marketing, Business Management, Computer Science or a related field.
  • 2 years managing technology platform operations with 1 year of marketing campagin background
  • Experience in handling CRM (Salesforce.com preferable) & Marketing automation systems (Hubspot preferable) a plus
  • Understanding of the following technologies: WordPress, HTML, CSS, PHP, Linux, MySQL
  • Basic image-editing capabilities (InDesign, Photoshop), Usability and User Experience for the web (NEW)
  • 2 years of webpage building experience
  • Good technical aptitude and business sense.
  • Coordinate and work across functional teams – internally and externally, in-person and virtually
  • Ability to work well under pressure and thrive in a fast-paced environments
  • Ability to apply a growth-mindset and adapt to change

Desired Competencies/Skills :

  • Collaborative working style, outcome focused, and data driven
  • Strong conceptual, problem solving and analytical skills
  • Be self-motivated and able to work with minimal supervision independently
  • Positivity, resilience, drive and resourceful
  • Basic understanding of Google Analytics and SEO principles
  • Tools and techniques for measuring and improving page load speed

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