Rakuten, Inc. (TSE's first section: 4755) is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.
Founded in 1997, Rakuten is headquartered in Tokyo, with over 17,000 employees and partner staff worldwide. Rakuten's 2018 revenues were 1101.48 billions yen.
In Japanese, Rakuten stands for ‘optimism.’
It means we believe in the future.
It’s an understanding that, with the right mind-set,
we can make the future better by what we do today.
So we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.
Today, our 70+ businesses span e-commerce, digital content, communications and FinTech, bringing the joy of discovery to more than 1.2 billion members across the world.
For more information, visit