Growth Product Manager

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform helping leading brands such as Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Cosco drive revenue through WhatsApp.

• Empowering 210,000+ businesses with WhatsApp engagement & marketing
• 800+ crore WhatsApp messages exchanged annually via the AiSensy platform
• Businesses drive 25–80% of their revenue using AiSensy
• A mission-driven, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors

Role Overview

We are looking for a highly analytical, execution-focused, and business-minded Growth Product Manager who can drive growth through product. This person will own core growth funnels across the product and work at the intersection of product, engineering, design, analytics, lifecycle, and revenue.

The ideal candidate should be able to identify user drop-offs, prioritize the most important growth levers, run structured experiments, improve onboarding and activation journeys, increase trial-to-paid conversion, improve feature adoption, and contribute meaningfully to retention and expansion.

This is not a generic product role. This is a revenue and growth focused product role where success is measured through tangible business outcomes and not just feature delivery.

Key Responsibilities

1) Own product-led growth across the customer journey

• Own key product growth funnels from signup to activation, activation to first value, trial to paid, paid to retained, and retained to expanded revenue.
• Build a deep understanding of how users discover, onboard, adopt, and derive value from the product.
• Define and improve the critical product journeys that directly impact self-serve growth and monetization.
• Identify friction points in the user lifecycle and turn them into actionable product opportunities.

2) Improve onboarding and activation

• Redesign and continuously optimize onboarding journeys for different user personas, business segments, and acquisition channels.
• Define activation metrics clearly and ensure the team is aligned on what “user reached value” actually means.
• Improve first-time user experience so customers reach value faster with less confusion and less dependency on manual handholding.
• Build onboarding paths, nudges, checklists, product education moments, and in-product guidance that improve activation rates.

3) Drive trial-to-paid and conversion improvements

• Analyze funnel drop-offs across landing page to signup, signup to setup, setup to activation, and activation to paid conversion.
• Work closely with design, engineering, and business teams to improve monetization journeys and reduce conversion friction.
• Optimize upgrade flows, checkout journeys, paywalls, feature gating, plan visibility, and pricing communication inside the product.
• Recommend and test pricing or packaging improvements in partnership with leadership where needed.

4) Improve retention and product adoption

• Track user engagement across key product modules and identify what drives long-term retention versus early churn.
• Build strategies to improve feature adoption and repeat usage of the most important product capabilities.
• Work on habit-forming product behavior, usage loops, reminders, triggers, and re-engagement mechanisms.
• Partner with lifecycle / CRM teams to ensure product actions and lifecycle communication work together effectively.

5) Run growth experiments in a structured way

• Create and own a continuous experimentation roadmap focused on growth outcomes.
• Form hypotheses based on data, user behavior, and product understanding.
• Run A/B tests, multivariate tests, targeted experiments, and cohort-based interventions wherever possible.
• Maintain strong experimentation discipline by documenting hypotheses, expected impact, rollout plans, learning, and results.
• Ensure growth is driven by deliberate experimentation and not random feature releases.

6) Use data deeply for decision-making

• Build a strong understanding of user, funnel, revenue, and retention metrics.
• Work with product analytics tools and data teams to define dashboards, track event quality, and monitor growth KPIs regularly.
• Translate raw user behavior into clear product insights and prioritization decisions.
• Segment customers by cohort, plan, industry, acquisition source, usage pattern, and account maturity to uncover growth opportunities.
• Use both quantitative and qualitative inputs to make decisions, not only one of them.

7) Work closely with cross-functional teams

• Partner with engineering and design to build and ship high-quality growth initiatives.
• Collaborate with marketing, sales, onboarding, support, and customer success teams to understand customer objections and conversion blockers.
• Work with lifecycle / CRM teams on email, WhatsApp, and other engagement journeys that complement product growth.
• Align growth priorities with company goals, product roadmap, and business reality.

8) Create clarity on growth priorities

• Break down large growth opportunities into executable product initiatives.
• Maintain a clear roadmap for activation, conversion, monetization, retention, and expansion levers.
• Focus the team on the few highest-leverage growth bets rather than chasing too many ideas at once.
• Bring structured thinking to growth discussions and help leadership understand where the biggest opportunities exist.

9) Improve self-serve and PLG motions

• Strengthen self-serve journeys for customers who should be able to discover, onboard, activate, and pay without heavy sales dependency.
• Work on product-led expansion opportunities for existing customers through better packaging, in-product upsells, usage triggers, and feature visibility.
• Support the design of growth systems that allow the company to scale without proportionally scaling manual intervention.
• Help build a robust product-led growth engine over time.

10) Stay close to users and customer reality

• Talk to customers, lost users, churned users, and internal stakeholders regularly to understand user behavior and objections.
• Observe user sessions, support tickets, onboarding calls, and sales objections to uncover growth blockers.
• Combine customer empathy with data-driven prioritization.
• Ensure product growth decisions are grounded in actual user needs and real business context.

Required Experience

• 7+ years of relevant experience in Product Management, Growth Product Management, Product-led Growth, or a similar role.
• Strong experience working on growth funnels such as onboarding, activation, monetization, retention, or expansion.
• Prior experience in B2B SaaS, SaaS, marketplace, fintech, consumer internet, or a high-velocity tech environment is preferred.
• Experience working closely with engineering, design, analytics, and business stakeholders.
• Track record of improving measurable growth outcomes through product changes.
• Comfort working with data tools, experimentation frameworks, and product analytics platforms.