Game Launch & Operations Marketing Manager

Company Description

Beyondsoft, established in 1995, is a global provider of IT solutions and consulting services with over 40 delivery centers across Asia, the Americas, and Europe. By integrating world-class business solutions and leveraging emerging technologies, Beyondsoft empowers clients to transform their business operations. Since its establishment in Malaysia in 2019, Beyondsoft (Malaysia) Sdn. Bhd. has supported industries such as banking, finance, retail, logistics, and healthcare. Committed to creating sustainable value, the company has achieved accolades like the ISO 27001:2013 certification in 2022, highlighting its commitment to quality and security.

Responsibilities:

• Strategic Planning: Lead the end-to-end game publishing roadmap, from initial market research and concept development to full-scale rollout and ROI optimization

• Channel Growth: Identify and penetrate new online and offline marketing avenues to consistently hit and exceed KPIs

• Cross-Functional Synergy: Orchestrate collaboration with social media and community teams to ensure brand consistency and maximize local exposure

• Data-Driven Insights: Evaluate campaign results to deliver comprehensive reporting and actionable "lessons learned" for both local and regional leadership

• Product Integration: Contribute to operations discussions to enhance user engagement and align in-game events with external promotional efforts

• Market Leadership: Develop business-oriented Malaysia go-to-market plans encompassing paid media, live-ops, and budget management to support the entire game lifecycle

• HQ Liaison: Serve as the primary bridge between the local market and headquarters, advocating for Malaysia’s interests while integrating global insights into local execution

• Lifecycle Management: Oversee project health from kickoff to delivery, ensuring strict adherence to timelines and conducting thorough post-mortem reviews

• Content Excellence: Curate consumer-facing assets within a localization framework, focusing on high-quality copywriting, visual impact, and current market trends

Requirements:

• Minimum of 5 years of experience in marketing position in technology/gaming industry 

• Capability to develop measurable business outcomes and marketing strategy

• Deep knowledge of games, relevant gaming audiences, and the gaming industry 

• Attentive to details, dedicated ability to plan and execute campaigns within short timeframe