Data Analyst Manager

Job Description

Position: Data Analyst Manager – Admissions

Location: Chandigarh University, Mohali Campus

Department: Admissions

Reporting To: Head – Admissions

Role Overview

The Data Analyst Manager will lead data-driven decision-making for the Admissions Department by analyzing applicant data, campaign performance, conversion metrics, and forecasting admission trends. The role is critical in optimizing enrollment strategies, improving lead-to-conversion ratios, and supporting leadership with actionable insights.

Key Responsibilities

• Manage and analyze large volumes of admissions data (leads, applications, conversions, enrollments).
• Design and maintain dashboards, MIS reports, and KPIs for daily, weekly, and monthly reviews.
• Track performance of admission counselors, teams, and marketing channels.
• Analyze campaign ROI, source-wise performance, and funnel drop-offs.
• Forecast admissions targets based on historical data and current trends.
• Work closely with Admissions, Marketing, CRM, and IT teams to ensure data accuracy.
• Identify gaps, patterns, and opportunities to improve enrollment efficiency.
• Automate reporting processes to improve turnaround time and accuracy.
• Present insights and strategic recommendations to senior management.
• Ensure data governance, quality checks, and compliance with institutional standards.
• Lead and mentor junior data analysts / MIS executives.

Required Skills & Competencies

• Strong analytical and problem-solving skills.
• Advanced proficiency in Excel, Google Sheets, and Power BI / Tableau.
• Hands-on experience with CRM systems (Salesforce, LeadSquared, or similar).
• Understanding of admission funnels, lead management, and conversion analytics.
• Ability to translate complex data into clear business insights.
• Excellent communication and stakeholder management skills.
• High attention to detail and accuracy.

Qualifications

• Bachelor’s degree in Data Analytics, Statistics, Mathematics, Business Analytics, or related field.
• Master’s degree (MBA / Analytics) preferred.
• 7–10 years of experience in data analysis, preferably in education, admissions, or sales analytics.
• Minimum 2–3 years in a managerial or lead role.

Key Performance Indicators (KPIs)

• Lead-to-application and application-to-enrollment conversion rates.
• Accuracy and timeliness of MIS and dashboards.
• Admission forecast vs actual performance.
• Campaign ROI and channel optimization.
• Counselor productivity metrics.

Why Join Chandigarh University, Lucknow Campus?

• Opportunity to work in a fast-growing academic ecosystem.
• High-impact role influencing strategic enrollment decisions.
• Collaborative environment with leadership exposure.
• Competitive compensation and growth opportunities.

Interested candidates can share CV at 8699692878.

Regards

Riya Sharma

Sr Executive HR