Demand Generation and ABM Lead (Cybersecurity)

WHO ARE WE?

We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy!

CloudSEK, one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention.

Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including:

CloudSEK’s Product Suite:

• CloudSEK XVigil constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support.
• A powerful Attack Surface Monitoring tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's BeVigil uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets.
• CloudSEK’s Contextual AI SVigil identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies.

Key Milestones:

• 2016: Launched our first product.
• 2018: Secured Pre-series A funding.
• 2019: Expanded operations to India, Southeast Asia, and the Americas.
• 2020: Won the NASSCOM-DSCI Excellence Award for Security Product Company of the Year.
• 2021: Raised $7M in Series A funding led by MassMutual Ventures.
• Awards & Recognition: Won NetApp Excellerator's "Best Growth Strategy Award," CloudSEK XVigil joined NVIDIA Inception Program, and won the NASSCOM Emerge 50 Cybersecurity Award.
• 2025: Secured $19 million in funding led by Tenacity Ventures, Commvault.

Key Responsibilities:

1. Digital & Growth Marketing (Paid & Organic)
2. Account Based Marketing
3. BDR Activities & Outbound Acceleration

**Own a full-funnel demand generation across channels

Digital & Growth Marketing

Organic

1. SEO driven Content Strategy
2. Build LinkedIn Thought Leadership Engine
3. Launch gated assets (report, whitepapers, tools)
4. Optimize website conversion flow
5. Create landing pages for high-intent lead generation campaigns

Paid

1. Own LinkedIn ads, Google ads and retargeting campaigns
2. Build ICP Focused Campaigns
3. Optimize for SQLs (not vanity metrics)
4. Run A/B tests across creatives and messaging
5. Track customer acquisition cost and pipeline ROI

ABM

Design and execute targeted campaigns for high-value accounts.

1. Define Tier 1, 2, 3 accounts with Sales
2. Build personalized messaging for CISOs / CTOs / decision-makers
3. Execute multi-touch ABM campaigns (LinkedIn + email + gifting + content)
4. Use tools like Sales Navigator, Outplay, Demandbase, etc.
5. Partner with Sales to convert engagement into meetings

Goal: Drive high-quality, high-intent meetings from strategic accounts.

BDR Activities & Outbound Acceleration

Work Closely with BDRs to convert marketing intent into sales conversations.

1. Design outbound messaging frameworks
2. Create sequences for cold outreach
3. Build trigger-based outreach campaigns
4. Enable BDRs with:
5. Target lists
6. Personalization assets
7. Case studies
8. Industry-specific messaging

**This role ensures outbound is not “spray and pray” but data-backed and strategic. Strongly preferring folks from cybersecurity background.

Benefits of Joining CloudSEK

We provide an environment where you can develop and enhance your skills while delivering meaningful work that matters. You’ll be rewarded a competitive salary as well as a full spectrum of generous perks and incentives which include:

• Flexible working hours.
• Food, unlimited snacks and drinks are all available while at office.

And, the finest part is yet to come! Every now and then we ensure to unwind and have a good time together, which involves games, fun, and soulful music. Feel free to show off your artistic side here!

CloudSEK is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply.