Job Description

About Us

DFI Retail Group is a leading pan-Asian retailer and operates across four broad formats: Food (including Supermarkets, Hypermarkets, and Convenience stores), Health & Beauty, Home Furnishings, and Restaurants. The Group has operations in 12 markets and operates multiple formats in most markets to satisfy different customer segments and trades under well-recognized brands.

About The Role

We are building a unified martech ecosystem across the DFI retail group, with some markets migrating from existing platforms and others being designed and implemented from the ground up.

This role will be responsible for hands-on solution architecture and end to end delivery of core Martech capabilities, including customer Data platform, loyalty, campaign & journey ( CMS + Marketing Automation), survey & feedback systems.

You will ensure the Martech stack is scalable, secure, maintainable, and aligned with business and best practices, while driving architectural consistency across markets.

Key Responsibilities:

Architecture Ownership & Governance

Design the end-to-end technical architecture of the unified martech stack, covering CDP, loyalty, CMS, marketing automation, campaign & journey orchestration, survey & feedback modules including integration with existing DFI systems and infrastructure
Define and maintain architecture standards, design patterns, integration approaches, and unified customer, event, and activation data models across markets
Ensure the Martech stack is scalable, secure, robust, and future‑ready, capable of supporting evolving business requirements and customer engagement needs
Develop and maintain the unified martech architecture blueprint to ensure consistent implementation and adoption across markets

Platform Integration & Technical Design

Architect and oversee integrations between the unified martech stack with systems such as Data Lake, POS, eCommerce, Mobile App, and CRM ensuring seamless data flow and operational alignment
Define API frameworks, event schemas, identity models, and real‑time data flows
Engage with business stakeholders to understand their needs and translate these into high‑quality technical designs, ensuring seamless data, workflow, and activation alignment
Participate in design workshops and technical discussions with platform vendor

Data strategy & customer Identity

Define unified customer identity framework across Loyalty, CDP, CMS, and Marketing Automation, ensuring consistent identification, stitching, and profile resolution across all touchpoints
Partner with data engineering to align on data ingestion, transformations, and audience activation pipelines
Ensure data models support advanced analytics, including personalisation, lifecycle modelling, churn, and CLTV

Quality Assurance

Ensure all implementations follow engineering, data, and security best practices (i.e. data quality checks, naming conventions, API hygiene, event standards).
Conduct architecture reviews, solution assessments, and technical audits to ensure maintainability and operational readiness.
Define and enforce cross-banner standards for events, behaviour tracking, transactional data, and campaign structures.

Operational enablement

Develop documentation, solution playbooks, and reusable templates for consistent market deployment.
Ensure smooth transition to business teams post‑implementation

About You

8+ years in Martech, digital architecture, or customer technology roles
Able to read and write in Mandarin & Cantonese for regional support
Demonstrated experience in solution architecture, including two platform deployments with measurable revenue/efficiency gains
Hands on architecture for CDP, Marketing Automation, CMS, or Loyalty systems
Strong stakeholder management and ability to translate business needs into technical solutions
Strong project and program management expertise (Agile/Waterfall methodologies).
Excellent problem-solving, communication, and architecture documentation skills