Web Developer

Company Description

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About Quallege

Quallege is an international student recruitment platform that partners with leading U.S. universities to drive enrollment from global markets. We operate at the intersection of higher education and international marketing — working on behalf of our university partners to attract, engage, and convert students across key regions

Our work serves three primary audiences: recruitment partners (the agents and agencies on the ground in each market), prospective students (the end audience our campaigns are ultimately designed to reach), and university partners (the institutions we represent, who are active stakeholders in approvals and brand standards). Understanding how to communicate effectively and appropriately for each audience is central to every role on our team.

We are a global company with a local mindset. Some of our communications are market-specific — tailored in tone, cultural context, or language for a particular region — while others follow a global approach applied consistently across all markets. The ability to navigate both is key.

Because we produce content on behalf of universities, our work must adhere to each institution's brand guidelines and is often subject to university approval workflows.

Role Summary

We are looking for a capable and detail-oriented Web Developer to join Quallege’s marketing team. This is a hands-on production role focused on two core areas: HTML email development and campaign landing pages. This role is responsible for marketing-facing digital assets and ensuring our communications render correctly, track properly, and connect seamlessly with our CRM and marketing systems.

You bring solid front-end fundamentals, a quality-first mindset, and the ability to work across multiple concurrent projects. You understand how websites, forms, and digital assets integrate with CRM platforms, and you can act as an informed liaison between the marketing team and our agency when technical decisions arise.

Key Responsibilities

HTML Email Production

• Build responsive, cross-client HTML email templates from design files or briefs using Stripo (or equivalent), coded for compatibility with Gmail, Outlook, Apple Mail, mobile clients and others
• Maintain and update a modular email template library covering campaign types: partner onboarding sequences, university-specific announcements, event invitations, and newsletters.
• Proactive template development: Actively identify opportunities to templatize recurring email formats, spot inefficiencies in the current setup, and propose reusable structures before being asked.
• Yield-focused journeys — beyond onboarding, they'll build nurture sequences aimed at moving students further down the funnel (application submission, deposit payment, enrollment confirmation, etc.). These are behaviourally triggered or stage-based journeys, not just one-off sends.
• Apply inline CSS and table-based layouts following email-safe coding standards; conduct pre-send rendering QA across major clients and devices.
• Troubleshoot and resolve rendering issues, broken layouts, and display inconsistencies across clients and devices.
• Implement UTM parameters and ensure all links, tracking codes, and CTA elements are correctly configured before deployment.
• Coordinate with the Partner specialist, Copywriter and Design teams to receive brand assets (logos, imagery, fonts) and copy, then independently design and build production-ready email outputs within agreed timelines.
  
  

Landing Pages & Web Assets

• Build and maintain campaign landing pages using Landingi that are responsive, fast-loading, and optimized for conversion — using HTML, CSS, and JavaScript as needed.
• Develop web assets including banners, event registration pages, partner-facing pages, and promotional components.
• Implement on-page SEO best practices (semantic HTML, meta tags, alt attributes, page speed considerations) in coordination with the Copywriter.
• Integrate forms, tracking pixels, and analytics tools (Google Analytics, Meta Pixel, or equivalent) into landing pages.
  
  

CRM & Systems Integration

• Ensure web forms, landing pages, and email assets are correctly integrated with Quallege’s CRM (Salesforce or equivalent), passing lead and engagement data accurately.
• Understand and implement UTM and conversion tracking flows so that digital touchpoints feed cleanly into marketing dashboards and attribution reporting.
• Collaborate with the marketing team and external agency to troubleshoot data flow issues between web properties and CRM systems.
• Support the setup and QA of marketing automation workflows that connect email, landing page, and CRM data — working within platforms such as HubSpot, Salesforce Marketing Cloud, or equivalent.
  
  

UX/UI Design & Visual Execution

• Independently design and build HTML emails and landing pages from brief or concept — owning the full process from visual layout and typography to final coded output, without relying on a separate designer.
• Apply UX/UI principles to produce digital assets that are visually polished, on-brand, intuitive, and optimized for the intended audience — balancing aesthetic quality with technical performance.
• Create design mockups or wireframes in Figma (or equivalent) when needed prior to development, and work within brand guidelines to maintain visual consistency across all digital touchpoints.
• Apply accessibility best practices (WCAG standards) and mobile-first design thinking to all email and landing page builds, ensuring outputs are functional and visually consistent across devices.
  
  

Agency Liaison & Standards

• Act as an informed internal point of contact between the marketing team and the external web agency — understanding technical scopes, reviewing deliverables, and communicating requirements clearly.
• Review and QA agency outputs for marketing-facing web changes, flagging issues and ensuring brand and functional consistency.
• Document email templates, landing page components, and integration configurations to build a reusable, maintainable asset library.
• Stay current on front-end development trends, email standards, and CRM integration best practices.
  
  

Required

Qualifications & Education

• Bachelor’s degree in Computer Science, Web Development, Information Technology, or related field
• Equivalent professional experience considered in lieu of formal degree
  
  

Desirable

• Front-end or web development certification
• UX/UI design coursework or qualification (e.g., Google UX Design Certificate, Interaction Design Foundation)
  
  

Essential

Experience & Skills

• 3–5 years of professional front-end or web development experience
• Proven, hands-on experience building HTML email templates with inline CSS and table-based layouts, including cross-client QA
• Experience building and optimizing campaign landing pages for lead generation or conversion
• Strong command of HTML5, CSS3, and responsive design principles
• Working knowledge of JavaScript; familiarity with jQuery and ES6
• Demonstrated understanding of CRM integration: connecting web forms, landing pages, and email assets to CRM platforms (Salesforce or HubSpot preferred)
• Familiarity with marketing automation platforms and how they connect to web and email touchpoints
• Understanding of UTM tracking, Google Analytics (GA4), and conversion pixel implementation
• Demonstrated ability to independently design and build digital assets (emails and landing pages) — strong visual sensibility with working knowledge of UX/UI principles and design tools (Figma or equivalent)
• Strong attention to detail and a quality-first approach to testing and QA
• Portfolio demonstrating HTML email work, landing pages, and digital marketing assets
  
  

Desirable

• Experience with email rendering QA tools (Litmus or Email on Acid); hands-on familiarity with Stripo and Landingi is a strong plus
• Hands-on experience with Salesforce Marketing Cloud, HubSpot, or Mailchimp
• Familiarity with CMS platforms (WordPress or similar)
• Knowledge of accessibility standards (WCAG 2.1)
• Experience working alongside or managing relationships with external web agencies
• Exposure to international or multicultural digital marketing environments
  
  

The post holder may be asked to undertake additional duties in line with business requirements. All employees are expected to uphold Quallege’s values and comply with company policies, including those related to equality, diversity, inclusion, and safeguarding.

Other Information

Please note this position is only available on our consultancy agreement.

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies