Principal Apps and Games Growth Manager, AppDev (English, Vietnamese)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in mobile, apps and digital advertising, consultative sales, business development, online marketing roles or management consulting experience.
• Ability to communicate fluently in English and Vietnamese to interact with clients in the region.
  
  

Preferred qualifications:

• Experience in the App Ads business (Gaming or Mobile Apps) or Digital Marketing industries. Understanding of the app developer ecosystem, including User Acquisition (UA) funnels and business generation models.
• Knowledge of the full Google Advertising Suite, how Apps, Video, Display, and Search products work together to drive growth.
• Knowledge of the Vietnam mobile app and gaming ecosystem and ability to leverage this network to unlock opportunities and accelerate market engagement.
• Ability to build relationships with founders and executives, influence internal and external stakeholders, manage customer objections with recommendations.
  
  

About The Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As a Principal Apps and Games Growth Manager, you will lead the development of the Vietnam Apps market and be part of a team dedicated to helping mobile game developers grow their business using Google products and services. You will work across mobile app businesses, both established and start-ups. You will help those businesses manage their app growth in their markets, from setting strategy and driving execution to reaching international growth goals. In this position, you will manage a portfolio of clients by offering solutions and insights, from account enhancements, to product betas, to performance reviews, to business expansion plans. You will be their go-to business partner at Google.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Build relationships with founders and executives. Understand their business models, business and marketing goals, and challenges to become a trusted advisor.
• Identify opportunities within your book of business to grow the business. Create engaging pitches and proposals that win budgets from competitors and drive client success.
• Help clients identify international opportunities and build strategies to launch their apps and games in new global markets. Serve as an advisor, articulating market challenges and opportunities to Regional Leadership.
• Advise on bidding strategies, budget distribution across the Google ecosystem, and audience segmentation to improve campaign return-on-investment.
• Collaborate with a set of internal teams - including Google Play, Sellside, Marketing, Strategy, Finance and others to align on goals and deliver a unified solution to the client.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .