Associate Product Manager (Adtech)

Role: Product Management

Level: Associate Product Manager

Location: Gurugram

Reporting to: VP - Product Management

About The Function

The Adtech team at MakeMyTrip monetizes its users largely through Marketplace and Impact advertisements. MMT’s premium audiences are in demand for most of the advertisers and we help the advertisers reach the right target audience at the right place and at the right time through the right messaging. Adtech is one of the fastest growing businesses inside MMT and have all the ingredients to be one of the significant contributors to our bottom line.

About The Role

As an Associate Product Manager, you will have the opportunity to work on impactful product-related projects and gain hands-on experience in product management within a dynamic and innovative environment while collaborating with some of the brightest minds in the industry.

What You'll Be Doing

• Own and execute specific product modules/features within the AdTech ecosystem (campaign setup, targeting, delivery systems, Adserver, reporting, etc.)
• Break down ambiguous business problems into structured product solutions with clear hypotheses and trade-offs
• Work closely with engineering to understand system architecture, APIs, data flows, and constraints, and deliver scalable, high-quality solutions
• Analyze campaign performance, funnels, and user behaviour to identify optimization opportunities
• Drive experimentation (A/B testing) to improve CTR, conversion rates, and revenue outcomes
• Leverage GenAI to improve advertiser workflows (creative generation, targeting recommendations, campaign optimization insights) and internal product efficiency
• Drive data-driven experimentation to refine AI/ML-based ad ranking systems and maximize CTR, conversion rates, and revenue
  
  

Qualification & Experience

• MBA with an engineering background from reputed/premiere institutes only
• 1–2 years of experience in product management or related roles in a consumer-facing, tech-enabled company (preferably e-commerce/marketplace)
• Strong analytical and problem-solving skills with a structured approach
• Solid understanding of technology fundamentals (APIs, data systems, experimentation, basic system design)
• Basic understanding of digital advertising / AdTech ecosystem is a plus
  
  

Key Success Factors For The Role

• Strong problem-solving mindset: Ability to break down complex, ambiguous problems into actionable solutions
• Technical understanding: Comfortable working with engineering teams, understanding system design, data flows, and constraints
• Ownership mindset: Takes end-to-end responsibility of features and delivers with minimal supervision
• Data-driven decision making: Uses metrics, experimentation, and analysis to guide product choices