Salesforce Marketing Cloud Lead

About Position:

We are looking for an Advanced Salesforce Marketing Cloud Development Lead to architect, build, and optimize complex multi-channel automation, personalization, and integration solutions. This is a hands-on technical leadership role involving solution engineering, dev standards, code reviews, platform integration, performance tuning, and governance. You will lead a team of SFMC developers/engineers and collaborate with architects, product managers, data teams, and marketing stakeholders to deliver high-performing journeys, automations, personalization experiences, and data-driven campaigns across email, SMS, push notifications, and real-time triggers.

• Role: Salesforce Marketing Cloud Lead
• Location: All Persistent Locations
• Experience: 8 to 12 Years
• Job Type: Full Time Employment

What You'll Do:

• Architect, design, and deliver end?to?end Salesforce Marketing Cloud solutions across Journey Builder, Automation Studio, Email Studio, Mobile Connect, Mobile Push, Cloud Pages, Marketing Cloud Personalization (Interaction Studio), and Marketing Cloud Intelligence (Datorama).
• Lead the technical design of scalable contact models, subscriber architectures, send classifications, and attribute group frameworks aligned with enterprise data strategies.
• Design and implement event?driven and real?time personalization solutions using Journey Entry Events, Journey APIs, Event Notification Services, and Data Cloud triggers.
• Lead hands?on development using advanced AMPscript, Server?Side JavaScript (SSJS), REST/SOAP APIs, and complex SQL for segmentation, transformations, and automation workflows.
• Build Cloud Pages applications, custom preference and consent management centers, reusable SFMC libraries, utilities, and coding frameworks.
• Develop and manage custom?triggered email and multi?channel messaging solutions through API?based integrations.
• Architect and oversee integrations between Salesforce Marketing Cloud and Sales Cloud, Service Cloud, Data Cloud (CDP), enterprise data platforms (Snowflake, BigQuery, Databricks), and middleware platforms such as MuleSoft.
• Define and optimize ETL/ELT pipelines, contact ingestion patterns, send log data models, and automation feeds to ensure performance, scalability, and cost efficiency.
• Conduct thorough code reviews, enforce development standards, and ensure platform governance, performance tuning, and Git?based version?control practices.
• Lead, mentor, and support a team of Salesforce Marketing Cloud developers and engineers while collaborating with architects, product managers, data teams, and marketing stakeholders.

Expertise You'll Bring:

• 8-12 years of relevant experience in Salesforce.
• Experience designing and delivering complex, enterprise?scale Salesforce Marketing Cloud implementations.
• Expertise across Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, CloudPages, Marketing Cloud Personalization (Interaction Studio), and Marketing Cloud Intelligence.
• Proficiency in AMPscript, Server?Side JavaScript (SSJS), SQL, and API?based integrations for automation and real?time campaign execution.
• Proven experience designing and implementing event?driven and real?time personalization architectures.
• Solid background in integrating Salesforce Marketing Cloud with Salesforce core clouds, Data Cloud/CDP, enterprise data warehouses, and external systems using middleware or APIs.
• Strong understanding of data modeling, contact ingestion strategies, sending log structures, and marketing data governance.
• Demonstrated ability to establish coding standards, conduct code reviews, and manage deployments using Git or similar version?control tools.
• Experience leading technical teams and working closely with cross?functional stakeholders to translate business requirements into scalable technical solutions.
• Salesforce Marketing Cloud certifications and experience in large enterprise or consulting environments are highly preferred.

Benefits

• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent

"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."