Data Analyst

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia.

One of our core purposes is to produce credible, balanced, and objective news and analysis, always

with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative

environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their

careers.

About the Role (Overall purpose of the job)

The Data Analyst supports data-driven decision-making across the organisation by combining investigative analysis with the development of scalable, productionised data solutions. The role focuses on translating data into actionable insights and operationalising these into dashboards, data products, and workflows that enable ongoing, self-serve decision-making.

Roles & Responsibilities:

● Analyse audience behaviour, content performance, and digital engagement to answer key business and editorial questions

● Translate analysis into dashboards, data models, frameworks, and reports for recurring use

● Communicate findings through clear, structured reports and presentations for senior leadership

● Combine internal data with external context (e.g. industry trends, platform changes, market benchmarks) to

explain performance drivers

● Identify opportunities to automate recurring analyses, standardise metrics, and improve data accessibility

● Work with business stakeholders to prioritise high-impact analytical problems

● Partner with Data Engineering and Data Science to improve data quality, availability, and scalability

● Perform core analytical work including querying, validation, and deep-dive analysis

● Build and maintain dashboards and data products that enable scalable, self-serve insights.

Who we are looking for?

Skills:

● Strong SQL and Python for data analysis

● Experience working with large, multi-source datasets (familiarity with GA4 or similar platforms is

an advantage)

● Experience building production dashboards (e.g. Tableau, Quicksight)

● Ability to design analytical approaches for open-ended problems

● Solid foundation in statistics

● Experience delivering analysis through clear, structured reports and presentations, with the ability

to distil and communicate actionable insights.

Competencies & Personality Traits:

● Strong analytical and problem-solving skills

● Structured thinking with the ability to break down complex problems

Clear data storytelling and stakeholder communication

● Comfortable working independently and with cross-functional teams

● Curious, proactive, and ownership-driven

Working Experience:

● 3–6 years of experience in data analytics or similar roles

● Experience supporting business or editorial decision-making is a plus

● Exposure to digital/media analytics is an advantage

Qualifications:

● Degree in Statistics, Engineering, Economics, Mathematics, Computer Science, Business

Administration or related fields.