Product Manager (Paid User Growth) - TikTok LIVE

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

Responsibilities

About the team

Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

Responsibilities

- Design product based on the understanding of motivations and needs of different layers of paid users.

- Unearth hidden user value through data analysis of paid user and live creator's characteristics, build effective measures to guide payments.

- Participate in mathematical design of features targeted at different group of paid users and creators, collaborate to achieve growth target of both paid user and creators-with-income.

- Write PRDs, coordinate resources with cross-functional teams and drive the requirement's developing, testing and launching, etc.

Qualifications

Minimum qualifications:

- Bachelor Degree or above, at least 3 years of revenue product/UG strategy/data analysis related work experience in the mobile internet industry.

- 4+ years of experience applying structured problem-solving and clear communication, with the ability to analyze data, generate actionable insights, and interpret user behavior and needs.

- Proven ability to execute projects end-to-end, with strong communication and project management skills, collaborating with cross-functional teams to resolve issues and ensure timely delivery.

Preferred qualifications:

- Specialized in Gamification Mechanics and Incentive Strategy for international markets.

- In-depth understanding of the live streaming business and familiar with its user and influencer communities.