General Information

Synagie is SE Asia’s leading E-commerce solutions provider in the BBB sector, according to Frost & Sullivan. The Group helps traditional businesses to shift their businesses online by providing end-to-end commerce enablement and fulfilment solutions (which include E-logistics) through its cloud-based Synagie Platform that utilises technologies like artificial intelligence and Big Data analytics. 

Synagie is also the fastest growing E-commerce startup in Singapore and one of the fastest-growing in SE Asia. The Synagie Platform allows Brand Partners to manage multi-channel business processes and sales for both online and offline channels and distribute products and services via the Synagie ecosystem, which includes online marketplaces like Lazada and Qoo10 and retail chain stores like Watsons and NTUC. 

The Group helps their Brand Partners which include small and medium-sized enterprises (“SMEs”) and multinational companies execute their E-commerce strategies by providing one-stop services and integrated technology to manage their multi-channel E-commerce operations. Synagie’s solutions encompass all aspects of the commerce value chain covering technology, online store operations, content and channel management, digital marketing, customer service, to warehousing and fulfilment. 

Synagie has an asset-light business model with three synergistic business segments, namely, E-commerce, E-logistics and Insurtech that work together. The Group helps Brand Partners transform their traditional business models into an online model, provides them with on-demand warehousing services and delivery services, and provides third party administration solutions for extended warranty and accidental damage protection services as well as after sales support and call centre services. 

The Group has more than 250 Brand Partners in the BBB sector, with well-known brands such as Johnson & Johnson, Kimberly-Clark and Shiseido, which use its E-commerce solutions.